ABOUT
TRAC PERFORMANCE MINERALS or TPM
as it is commonly referred to, is an extension of TOTAL RESULT AG CONSULTING,
a family owned business operating in Millicent, South Australia.
The founders, Tom and Rebecca Thorn, both have an extensive understanding of the Australian Livestock Industry with a practical/hands-on work history. From dairy farm hands to owner operators of a 400-cow family farm, they moved from a practical portfolio to over 40 years combined experience at an executive level in the field of farm business management and nutrition services specializing in large herd nutrition, financial analysis and business management consulting.
It is from this base and extensive knowledge of ruminant animals and mineral supplements optimising uptake of key nutritional requirements was developed and they saw the need to expand the business to a wider spectrum of the livestock industry.
So after 3 years finessing the industry with their second to none consulting service,
TRAC Performance Minerals was formed in 2009 offering not only second to none consulting service but now quality, dependable and performance based minerals supplements for the dairy, beef & sheep markets.
For all your nutritional support queries or for more information on the consulting services available from our parent company TOTAL RESULT AG CONSULTING,
please click here for more information.
OUR TEAM
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Tom Thorn
Managing Director
Tom has an extensive understanding of the Australian dairy industry with a practical/hands-on work history from a dairy farm hand to the owner operator of a 400-cow family farm. With over 20 years experience at an executive level in the field of business management and nutrition services specializing in large herd nutrition, farm financial analysis and business management consulting.
Tom's experience with a leading dairy nutrition firm originally fuelled his passion for improving farmer's lifestyle and longevity within an industry that is plagued with fluctuating milk price and seasonal setback. Through the use of result focused strategic tools and quality custom mineral supplements, Tom understands the importance of a clear vision and how determination and drive are paramount for a successful business.
Role Undertaken within TPM...
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Provide the nutritional advice and business support to large private and corporate farms operating throughout the South East and Fleurieu regions of SA and Western Districts of Victoria
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Provide detailed business and strategic advice including the implementation of TRAC Fodder into farm businesses - a specifically designed on-farm analysis tool
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Design & outsource the manufacturing of a full range of market leading minerals for TPM as well as a range of custom made additive supplements for ruminant animals in the dairy, beef and sheep industries
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Manage the TRAC Farm Solutions due diligence team in processing reviews of new farm investment opportunities including the physical and financial undertakings involved and submission of full detailed report and budget analysis of the project for board of investors
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Co-founder of Forage Lab Australia, feed testing laboratory operating in mid North Victoria
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Owen Rees
Ruminant Productivity Consultant
Owen is our Senior Nutrition Consultant who brings a wealth of experience and knowledge of ruminant productivity with over 10 years’ experience within the dairy industry to the TPM business
His background from a family sheep farm in the Western Districts of Victoria, has expanded his hands on knowledge and he is excited to be offering our clients responsive, competent and excellent service moving forward with not only family operations but also large scale beef and sheep enterprises.
Role Undertaken within TPM
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Provide nutritional and business productivity support to large scale beef and sheep clients for TPM throughout SA and Victoria as well as expanding markets of WA, NT & southern NSW
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Input & analyse the TPM clients' decision impact on financials by forward projecting feed and forage budget requirements using a range of specifically developed on-farm financial analysis tools such as TRAC Fodder
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Provide technical input at TPM product launch days and on farm field days as well as the results of field research trials
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Supply customised mineral solutions for TPM client's based on breed, nutritional deficiency, productivity targets and environmental impacts.
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Mikaela Baker
Ruminant Productivity Consultant
Mikaela is our Ruminant Productivity expert servicing the Fleurieu Peninsula, Mid-North & Murraylands as well as Mt Gambier regions in SA. She is also expanding her market reach into Northern Victoria specialising in large scale beef enterprises.
Her wealth of knowledge and excellent research skills are put to use in our bi-monthly newsletters and the tech articles for TPM and her thirst for knowledge in innovative strategies for improving productivity is the perfect framework to provide support into nutritional research projects undertaken at TPM as well as her methodical skills to provide the technical support of Forage Lab Australia’s client base.
Role Undertaken within TPM
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Provide nutritional and business productivity support to large scale beef and sheep clients for TPM throughout SA and Victoria.
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Input & analyse the TPM clients' decision impact on financials by forward projecting feed and forage budget requirements using a range of specifically developed on-farm financial analysis tools such as TRAC Fodder
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Supply customised mineral solutions for TPM client's based on breed, nutritional deficiency, productivity targets and environmental impacts.
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To develop and distribute research papers and technical reports for a greater understanding of nutritional strategies undertaken and the impact on farm productivity.
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Coordinate & facilitate the TRACtion Young Farmer Focus Group
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Provide the technical support to Forage Lab Australia clients in understanding theirs reports
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Mark Facy
TPM Team Leader & Productivity Consultant
Mark comes with a vast history of both the corporate and owner-operator beef and sheep markets throughout Australia. His understanding of the importance of a balanced nutritional feed strategy to maximise productivity allows him to improve response of finishing stock and the bottom line.
His executive skill base is also apparent in his present role where placement of core additive lines into key retail stores is his motivation for positively impacting the industry at both a local and regional level.
Mark is passionate about seeing beef and sheep enterprises prosper through the coaching of nutritional knowledge at the farm level and the improvement of stock health overall through the use of leading edge minerals and additive supplement proven in the field.
Role Undertaken within TPM...
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Develop strong marketing strategies to identify market needs within the beef and sheep sector for TPM
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Support TPM sales team through nurturing relationship opportunities direct on farm and through retail stores
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Provide the nutritional advice and business support to beef & sheep enterprises utilizing tools such as TRAC FODDER for the assessment of pasture and forage on-farm resources and required purchases for targeted productivity goals and market demands
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Coordinate & facilitate TPM productivity focus groups
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Paul Ferguson
General Manager
Paul is responsible for maintaining the efficiencies and processes within our thriving organisation.
He comes to us with a wealth of experience as a general sales manager for over 15 years with a leading retail operation in the Limestone Coast along with the motivation and drive, to design strategies for TPM's growth within the dairy beef and sheep sectors.
Role Undertaken with TPM
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Oversee manufacturing of quality TPM products with best practice processes, procedures and performance standards
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Ensure our TPM team is motivated and productive, providing leadership at all levels
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Direct and coordinate activities to meet TPM's growth objectives
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Establish new corporate retail alliances for TPM products, through the creation and implementation of marketing strategies for a WIN WIN benefit by all involved
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Ultimately help, not only our company, but also our client's businesses to grow & thrive
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Rachel Fry
Accounts Receivable & Executive Assistant
Rachel is responsible for ensuring your orders are processed for seamless lead time in product deliveries as well as managing the invoicing of your orders after dispatch. She is also responsible for processing historical cashflow analysis and updating budgeted quarterly reports.
Rosie Nettle
Reception &
Accounts Payable
Rosie is responsible for managing all enquiries regarding your business's consulting and product needs. She will direct your call as required or greet you face to face at our admin office in Millicent.